International Student Enrollment: Evidence-Driven Strategies

Rahul Choudaha

Abstract


Higher education institutions often underestimate the importance of research in deepening the understanding of international student decision-making processes and developing enrollment strategies. Institutions must recognize the complexity, criticality and volatility of international student decision-making processes, and should invest in developing data-driven international enrollment strategies by proactively assessing needs, behaviors, and profiles of international students during difference stages of application process.

Keywords


International Student Mobility; International Student Enrollment; Data-driven Strategies; Campus Internationalization; Enrollment Management

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Center for International Higher Education, Campion Hall, Boston College, Chestnut Hill, MA 02467, USA

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