Click Analytics: Visualizing Website Use Data

Tabatha A. Farney

Abstract


Click analytics is a powerful technique that displays what and where users are clicking on a webpage helping libraries to easily identify areas of high and low usage on a page without having to decipher website use data sets. Click analytics is a subset of web analytics, but there is little research that discusses its potential uses for libraries. This paper introduces three click analytics tools, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg, and evaluates their usefulness in the context of redesigning a library’s homepage.

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DOI: http://dx.doi.org/10.6017/ital.v30i3.1771

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License URL: http://creativecommons.org/licenses/by/3.0/

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ISSN:2163-5226

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