Analyzing Digital Collections Entrances: What Gets Used and Why It Matters

Paromita Biswas, Joel Marchesoni

Abstract


This paper analyzes usage data from Hunter Library's digital collections using Google Analytics for a period of twenty-seven months from October 2013 through December 2015. The authors consider this data analysis to be important for identifying collections that receive the largest number of visits. We argue this data evaluation is important in terms of better informing decisions for building digital collections that will serve user needs. The authors also study the benefits of harvesting to sites such as the DPLA and consider this paper will contribute to the overall literature on Google Analytics and its use by libraries.

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References


A landing page refers to the homepage of a collection.

The DPLA provides a single portal for accessing digital collections held by cultural heritage institutions across the US. Digital Public Library of America, History, accessed May 19, 2016, http://dp.la/info/about/history/.

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Ibid.

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A single view of an item in a digital collection.

Visits to the site that began from another site with an item page being the first page viewed.

Keywords are words visitors used to find the Library’s website when using a search engine. A list of these keywords is provided by Google Analytics.

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Locations were studied in terms of mostly cities and states.

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The percentage is based on the total referral count a collection gets--for example--a 6% DPLA referral count for Cherokee Traditions would mean that of all the referrals that this collection gets, DPLA accounts for 6% of the total referrals.

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DOI: http://dx.doi.org/10.6017/ital.v35i4.9446

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