GONCALVES, Patrick R. Formulating a Case for the “Brand Encapsulation Model” and its viability within the Higher Education Sector. Journal of Marketing Communications for Higher Education, [S. l.], v. 1, n. 2, 2019. DOI: 10.6017/jmche.v1i2.11095. Disponível em: https://ejournals.bc.edu/index.php/JMCHE/article/view/11095. Acesso em: 24 apr. 2024.