HUEBNER, Christopher. It Only Works if it All Works: An Analysis of Integrated Marketing Communications and its Application for Enrollment Management Marketers. Journal of Marketing Communications for Higher Education, [S. l.], v. 1, n. 3, 2020. DOI: 10.6017/jmche.v1i3.12201. Disponível em: https://ejournals.bc.edu/index.php/JMCHE/article/view/12201. Acesso em: 24 apr. 2024.