Goncalves, Patrick R. “Correlating the Relationship Between U.S. News & World Report Rankings and Social Media Efficiency of the Top 10 Ranked Private Universities at the State Level (Massachusetts), the United States and the World (U.S. News & World Report, 2019)”. Journal of Marketing Communications for Higher Education, vol. 1, no. 1, Dec. 2018, doi:10.6017/jmche.v1i1.10849.