How South Korea’s Soft Power Reversed Global Student Mobility
Abstract
South Korea has rapidly emerged as a top destination for international students, reversing long-standing patterns of outbound mobility. Fueled by the global reach of K-Culture, this transformation reflects a unique soft power strategy that differs from those of its regional neighbors. While Japan’s cultural influence remains rooted in long-established media forms and China emphasizes economic and political investment, South Korea’s strength lies in its ability to convert popular culture into educational aspiration.Downloads
Published
2025-12-12
How to Cite
Kim, K., & Kim, N. (2025). How South Korea’s Soft Power Reversed Global Student Mobility. International Higher Education, (124). Retrieved from https://ejournals.bc.edu/index.php/ihe/article/view/20675
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