International Student Enrollment: Evidence-Driven Strategies
Keywords: International Student Mobility, International Student Enrollment, Data-driven Strategies, Campus Internationalization, Enrollment Management
AbstractHigher education institutions often underestimate the importance of research in deepening the understanding of international student decision-making processes and developing enrollment strategies. Institutions must recognize the complexity, criticality and volatility of international student decision-making processes, and should invest in developing data-driven international enrollment strategies by proactively assessing needs, behaviors, and profiles of international students during difference stages of application process.
How to Cite
Choudaha, R. (2015). International Student Enrollment: Evidence-Driven Strategies. International Higher Education, (79), 20-21. https://doi.org/10.6017/ihe.2015.79.5845