International Student Enrollment: Evidence-Driven Strategies
Keywords:International Student Mobility, International Student Enrollment, Data-driven Strategies, Campus Internationalization, Enrollment Management
AbstractHigher education institutions often underestimate the importance of research in deepening the understanding of international student decision-making processes and developing enrollment strategies. Institutions must recognize the complexity, criticality and volatility of international student decision-making processes, and should invest in developing data-driven international enrollment strategies by proactively assessing needs, behaviors, and profiles of international students during difference stages of application process.
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