TY - JOUR AU - Altbach, Philip PY - 2012/03/25 Y2 - 2024/03/28 TI - Franchising: The McDonaldization of Higher Education JF - International Higher Education JA - IHE VL - 0 IS - 66 SE - Branch Campuses and Cross-Border Themes DO - 10.6017/ihe.2012.66.8582 UR - https://ejournals.bc.edu/index.php/ihe/article/view/8582 SP - AB - Universities and other institutions increasingly allow their degrees to be offered by providers abroad. This is called franchising—in many ways similar to what McDonalds does, but in the field of higher education. There are frequently problems of low quality, inadequate supervision, and others. Key Words: McDonalization, offshore degrees, problems of quality assurance. ER -