Peer Reading Promotion in University Libraries
Based on a Simulation Study about Readers' Opinion Seeking in Social Network
University libraries use social networks to promote reading; however, there are challenges to increasing the use of these library platforms, such as poor promotion and low reader participation. Therefore, these libraries need to find ways of dealing with the behavior characteristics of social network readers. In this study, a simulation experiment was developed to explore the behaviors of readers seeking book reviews and opinions on social networks. The study draws on social network theory to find the causes of students’ behavior and how these affect their selection of information. Finally, it presents strategies for peer reading promotion in university libraries.
A. Kochtchi, T. V. Landesberger, and C. Biemann, “Networks of Names: Visual Exploration and Semi-Automatic Tagging of Social Networks from Newspaper Articles,” Computer Graphics Forum 33, no. 3 (2014): 211–20, https://doi.org/10.1111/cgf.12377.
Ai-hua Hou, “Analysis and Research on the Reading Promotion Strategy of University Library,” Lifelong Education 9, no. 5 (2020), https://doi.org/10.18282/le.v9i5.1251.
Barbara MacAdam and Darlene P. Nichols, “Peer Information Counseling: An Academic Library Program for Minority Students,” Journal of Academic Librarianship 15, no. 4 (1989): 204–9, https://doi.org/10.1016/0268-4012(89)90012-1.
Brett B. Bodemer, “They CAN and They SHOULD: Undergraduates Providing Peer Reference and Instruction,” College & Research Libraries 75, no.2 (2014): 162–78, https://doi.org/10.5860/crl12-411.
Camille Grange and I. Benbasat, “Opinion Seeking in a Social Network-Enabled Product Review Website: A Study of Word-of-Mouth in the Era of Digital Social Networks,” Social Science Electronic Publishing 27, no. 6 (2018): 629–53, https://doi.org/10.2139/ssrn.2993427.
Cheng-Ying Liu, Ming-Syan Chen, and Chi-Yao, “IncreSTS: Towards Real-Time Incremental Short Text Summarization on Comment Streams from Social Network Services,” IEEE Transactions on Knowledge and Data Engineering 27, no. 11 (2015): 2986–3000, https://doi.org/10.1109/TKDE.2015.2405553.
Christa S. C. Asterhan and Rakheli Hever, “Learning from Reading Argumentative Group Discussions in Facebook,” Computers in Human Behavior, no. 53 (2015): 570–76, https://doi.org/10.1016/j.chb.2015.05.020.
Colleen Boff, Robert Schroeder, Carol Letson, and Joy Gambill, “Building Uncommon Community with a Common Book: The Role of Librarians as Collaborators and Contributors to Campus Reading Programs,” Research Strategies 20, (2007): 272–83, https://doi.org/10.1016/j.resstr.2006.12.004.
Dali Keren and Lindsay McNiff, “Reading Work as a Diversity Practice: A Differentiated Approach to Reading Promotion in Academic Libraries in North America,” Journal of Librarianship and Information Science 52, no. 4 (February 2020): 1050–62, https://doi.org/10.1177/0961000620902247.
David Gefen, “E-commerce: The Role of Familiarity and Trust,” OMEGA 28, no. 6 (2000): 725–37, https://doi.org/10.1016/S0305-0483(00)00021-9.
David Gefen, Elena Karahanna, and Detmar W. Straub, “Trust and TAM in Online Shopping: An Integrated Model,” MIS Quarterly 27, no. 1 (March 2003): 51–90, https://doi.org/10.2307/30036519.
Elizabeth Betty Marcoux and D. V. Loertscher, “The Role of a School Library in a School’s Reading Program,” Teacher Librarian 37, no. 1 (2009): 8, 10–14, 84.
Fei Yao, Cheng-Yu Zhang, Wu Chen, and Tian-Fang Dou, “Study on Integrating Library Services into Social Network Sites: Taking the Book Club of Tsinghua Library University as a Practice Example,” Library Journal 30, no. 6 (2011): 24–28, https://doi.org/10.13663/j.cnki.lj.2011.06.014.
Gail Fensom et al., “Navigating Research Waters: The Research Mentor Program at the University of New Hampshire at Manchester,” College & Undergraduate Libraries 13, no. 2 (2006): 49–74, https://doi.org/10.1300/J106v13n02_05.
Glenn J. Browne, Mitzi G. Pitts, and James C. Wetherbe, “Cognitive Stopping Rules for Terminating Information Search in Online Tasks,” MIS Quarterly 31 (March 2007): 89–104, https://doi.org/10.2307/25148782.
Jacqueline Johnson Brown and Peter H. Reingen, “Social Ties and Word-of-Mouth Referral Behavior,” Journal of Consumer Research 14, no. 3 (December 1987): 350–62, https://doi.org/10.1086/209118.
Jamie M. Graham, Allison Faix ,and Lisa Hartman, “Crashing the Facebook Party: One Library’s Experiences in the Students’ Domain,” Library Review 58, no. 3 (2009): 228–36, https://doi.org/10.1108/00242530910942072.
Jesse Fox and Courtney Anderegg, “Romantic Relationship Stages and Social Networking Sites: Uncertainty Reduction Strategies and Perceived Relational Norms on Facebook,” Cyberpsychology Behavior & Social Networking 17, no. 11 (2014): 685–91, https://doi.org/10.1089/cyber.2014.0232.
John Wesley White and Holly Hungerford-Kresser, “Character Journaling through Social Networks,” Journal of Adolescent & Adult Literacy 57, no. 8 (2014): 642–54, https://doi.org/10.1002/jaal.306.
Kim Becnel et al., “‘Somebody Signed Me Up’: North Carolina Fourth-Graders’ Perceptions of Summer Reading Programs,” Children & Libraries: The Journal of the Association for Library Service to Children 15, no. 3 (2017): 3–8, https://doi.org/10.5860/cal.15.3.3.
Lin Nan, “Social Capital: A Theory of Social Structure and Action,” (Cambridge: Cambridge University Press, 2001).
Ling-Jie Yao, “Peer Education: A New Mode of University Library Services,” Library Development 12, (2012): 57–59.
Linton C. Freeman, “Centrality in Social Networks’ Conceptual Clarification,” Social Networks (1978), https://doi.org/10.1016/0378-8733(78)90021-7.
Mae L. Rodney, “Building Community Partnerships: The ‘One Book One Community’ Experience,” C&RL News 65, no. 3 (March 2004), 130–32, https://doi.org/10.5860/crln.65.3.130.
Mary O’Kelly, Julie Garrison, Brian Merry, and Jennifer Torreano, “Building a Peer-Learning Service for Students in an Academic Library,” Libraries and the Academy 15, no. 1 (2015): 163–82, https://doi.org/10.1353/pla.2015.0000.
Mei-Ning Li, Tian-Zi Zhao, Xu Guan, and Xin-hua Chen, “Study on Building Digital Service System of ‘Subscription’ Reading Promotion for University Library,” Library and Information Service 62, no. 18 (2018): 77–82, https://doi.org/10.13266/j.issn.0252-3116.2018.18.008.
Mesch Gustavo and I. Talmud, “The Quality of Online and Offline Relationships: The Role of Multiplexity and Duration of Social Relationships,” The Information Society 22, no. 3 (2006): 137–48, https://doi.org/10.1080/01972240600677805.
Michael M. Smith and Leslie J. Reynolds, “The Street Team: An Unconventional Peer Program for Undergraduates,” Library Management 29.3 (2008): 145–58, https://doi.org/10.1108/01435120810855287.
Mu-chen Wan and Liang Ou, “The Empirical Research of University Libraries Reading Promotion Effect Based on the WeChat Public Platform,” Library and Information Service 60, no. 22 (2015): 72–78, https://doi.org/10.13266/j.issn.0252-3116.2015.22.011.
Paul S. Adler and Seok-Woo Kwon, “Social Capital: Prospects for a New Concept,” Academy of Management Review 27, no. 1 (2002): 17–40, https://doi.org/10.5465/AMR.2002.5922314.
Peter H. Gray, S. Parise, and B. Iyer, “Innovation Impacts of Using Social Bookmarking Systems,” MIS Quarterly 35, no. 3 (2011): 629–43, https://doi.org/10.1002/asi.21581.
Peter Moran, “Structural vs. Relational Embeddedness: Social Capital and Managerial Performance,” Strategic Management Journal 26, no. 12 (2005): 1129–51, https://doi.org/10.1002/smj.486.
Peter V. Marsden and K. E. Campbell, “Reflections on Conceptualizing and Measuring Tie Strength,” Social Forces 91, no. 1 (2012): 17–23, https://doi.org/10.1093/sf/sos112tti.
Ronald S. Burt, “Structural Holes: The Social Structure of Competition” (Cambridge: Harvard University Press, 1992).
Ruth Sara Connell and Patricia J. Mileham, “Student Assistant Training in a Small Academic Library,” Public Services Quarterly 2, no. 2–3 (2006): 69–84, https://doi.org/10.1300/J295v02n02_06.
Shi-Man Tang, “Research on the Reading Promotion Model and Implementation Path of University Library Based on Social Media Platform.” (master’s thesis, University of Jilin, 2013): 90–111.
Stephen P. Borgatti and R. Cross, “A Relational View of Information Seeking and Learning in Social Networks,” Management Science 49, no. 4 (2003): 432–45, https://doi.org/10.1287/mnsc.49.4.432.14428.
Stephen P. Borgatti, “Centrality and Network Flow,” Social Networks 27, no. 1 (2005): 55–71, https://doi.org/10.1016/j.socnet.2004.11.008.
Tam Kar Yan and S. Y. Ho, “Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes,” MIS Quarterly 30, no. 4 (2006): 865–90, https://doi.org/10.2307/25148757.
Turkey Alzahrani and Melinda Leko, “The Effects of Peer Tutoring on the Reading Comprehension Performance of Secondary Students with Disabilities: A Systematic Review,” Reading & Writing Quarterly (April 2017): 1–17, https://doi.org/10.1080/10573569.2017.1302372.
Wendy Holliday and C. Nordgren, “Extending the Reach of Librarians: Library Peer Mentor Program at Utah State University,” College & Research Libraries News, 66, no. 4 (2005), https://doi.org/10.5860/crln.66.4.7422.
Xiao-Li Wei, Yi-Ming Mi, and Fang Sheng, “Motivation Measurement of University Library’s Participation in the Reading Promotion Based on Self-determination Theory,” Journal of Library and Information Science 10, (2018): 1–8.
Yao Qi, Hua-Wei Ma, Huan Yan, and Qi Chen, “Analysis of Social Network Users’ Online Behavior from the Perspective of Psychology,” Advances in Psychological Science 22, no. 10 (2014): 1647–59, https://doi.org/10.3724/SP.J.1042.2014.01647.
Yi Yang and Ji-Qing Sun, “Professional Reading Habits Correlation Research Based on the Social Network Theory,” New Century Library 70, no. 10 (2012): 81, 91–92, https://doi.org/10.16810/j.cnki.1672-514x.2012.10.024.
Yue Long and Yi-Yang Liu, “Propagation Characteristics and Paths of Negative Network Public Opinions in Colleges Under the New Media Environment,” Information Science 37, no. 12 (2019): 134–39, https://doi.org/10.13833/j.issn.1007-7634.2019.12.022.
Yue-Qun Zhang and Chun-Ning Li, “Change of Library Role in Knowledge Transfer in Social Network Environment and Countermeasures,” Library and Information 166, no. 6 (2015): 107–12.
Zhen-Hua Huang, Bo Zhang, Qiang Fang, and Yang Xiang, “An Efficient Algorithm of Information Recommendation Between Groups in Social Networks,” Acta Electronica Sinica 43, no. 6 (2015): 1090–93.
Copyright (c) 2021 Yiping Jiang, Xiaobo Chi, Yan Lou, Lihua Zuo, Yeqi Chu, Qingyi Zhuge
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.