Web Content Strategy in Practice within Academic Libraries

Abstract

Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries.

Author Biography

Courtney McDonald, University of Colorado Boulder

User Experience Librarian & Associate Professor

References

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Published
2021-03-11
How to Cite
McDonald, C., & Burkhardt, H. (2021). Web Content Strategy in Practice within Academic Libraries. Information Technology and Libraries, 40(1). https://doi.org/10.6017/ital.v40i1.12453
Section
Articles