Do You Believe in Magic? Exploring the Conceptualization of Augmented Reality and its Implications for the User in the Field of Library and Information Science

  • Elizabeth Zak Dominican University


Augmented reality technology has implications for the ways that the field of library and information science (LIS) serves users and organizes information. Through content analysis, the author examined how augmented reality (AR) is conceptualized within a sample of LIS literature from the Library and Information Science and Technology Abstracts (LISTA) database and Google Blogs postings, and whether Radical Change Theory (RCT) and the digital age principles of interactivity, connectivity and access are present in the discussion of this technology. The analysis of data led to the identification of 14 categories comprised of 132 total codes across sources within the data set.  The analysis indicates that the conceptualization of AR, while inconsistent, suggests expectations that overall, the technology will enhance the user experience.   This can lead to future examinations of user behavior, response and observation of technologies like AR.



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How to Cite
Zak, E. (2014). Do You Believe in Magic? Exploring the Conceptualization of Augmented Reality and its Implications for the User in the Field of Library and Information Science. Information Technology and Libraries, 33(4), 23-50.