Branch Campuses Weigh Start-up Options

David Stanfield

Abstract


With over 200 international branch campuses now in operation, new entrants can benefit from previous experience to guide start-up decisions. Thoughtful strategic decisions in three categories--first-mover vs. established market, comprehensive vs. narrow focus, and collaborative vs. autonomous--will likely contribute to their success.

Keywords


Cross-Border Education; International; international branch campus; cross-border higher education; internationalization

Full Text:

PDF


DOI: https://doi.org/10.6017/ihe.2013.71.6090

 

 

/ojs/public/site/images/adegayardon/bcimage.img_75Center for International Higher Education, Campion Hall, Boston College, Chestnut Hill, MA 02467, USA

Tel: (617) 552-4236, Email: ihe@bc.edu, Website: http://www.bc.edu/cihe, eISSN: 2372-4501