Help Us Understand ITAL's Readership

Take this brief survey to tell us a little about how you came to ITAL today, how you're connected with library technology, and what you'd like to see in the journal. It won't take much of your time (no more than 5 minutes) and will help us understand the context in which we are working.

Click Analytics: Visualizing Website Use Data

Tabatha A. Farney

Abstract


Click analytics is a powerful technique that displays what and where users are clicking on a webpage helping libraries to easily identify areas of high and low usage on a page without having to decipher website use data sets. Click analytics is a subset of web analytics, but there is little research that discusses its potential uses for libraries. This paper introduces three click analytics tools, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg, and evaluates their usefulness in the context of redesigning a library’s homepage.

Full Text:

PDF


DOI: https://doi.org/10.6017/ital.v30i3.1771

Refbacks

  • There are currently no refbacks.




License URL: http://creativecommons.org/licenses/by/3.0/

/ojs/public/site/images/ejadmin/lita_67

ISSN:2163-5226

SCImago Journal & Country Rank data for ITAL