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Journal of Marketing Communications for Higher Education (JMCHE)

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Current Issue

Vol 1 No 3 (2020): Journal of Marketing Communications for Higher Education
Published: 2020-01-07

Articles

  • Referral Marketing in Online Higher Education: a Holistic Snapshot of Strategic Initiatives, Effectiveness and Opportunities in a leading International Organization
    Elise Boros, M.S., Angeliki Papasava, Ph.D.
    • PDF
  • It Only Works if it All Works: An Analysis of Integrated Marketing Communications and its Application for Enrollment Management Marketers
    Christopher Huebner, MMC, M.E.
    • PDF
  • Impact of US-China Trade War on Graduate School Selection
    Dr. Brian A. Swanson, Mary K. Swanson, M.B.A., Huan Wang, Ph.D.
    • PDF
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