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Current Issue
Vol 1 No 3 (2020): Journal of Marketing Communications for Higher Education
Published:
2020-01-07
Articles
Referral Marketing in Online Higher Education: a Holistic Snapshot of Strategic Initiatives, Effectiveness and Opportunities in a leading International Organization
Elise Boros, M.S., Angeliki Papasava, Ph.D.
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It Only Works if it All Works: An Analysis of Integrated Marketing Communications and its Application for Enrollment Management Marketers
Christopher Huebner, MMC, M.E.
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