Vol. 1 No. 2 (2019): Journal of Marketing Communications for Higher Education

Articles

• Formulating a Case for the “Brand Encapsulation Model” and its viability within the Higher Education Sector

  Patrick R. Goncalves, M.S.

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• Digital Advertising and the Marketing Mix: A review of current literature and implications for Higher Education Marketers

  Christopher Huebner, MMC, M.E.

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