Franchising: The McDonaldization of Higher Education

  • Philip Altbach
DOI: https://doi.org/10.6017/ihe.2012.66.8582
Keywords: Cross-Border Education, International,

Abstract

Universities and other institutions increasingly allow their degrees to be offered by providers abroad. This is called franchisingin many ways similar to what McDonalds does, but in the field of higher education. There are frequently problems of low quality, inadequate supervision, and others. Key Words: McDonalization, offshore degrees, problems of quality assurance.
Published
2012-03-25
How to Cite
Altbach, P. (2012). Franchising: The McDonaldization of Higher Education. International Higher Education, (66). https://doi.org/10.6017/ihe.2012.66.8582
Issue
No 66: Winter 2012
Section
Branch Campuses and Cross-Border Themes
Copyright (c)