About the Journal

Focus and Scope

The Journal of Marketing Communications for Higher Education is devoted to scholarship and commentary on the use of branding and contemporary marketing and communications strategies within higher education. The objective is to advance the study of marketing and communications with current literature based on theory, research and practice.

Topics covered:

• Brand Strategy
• Brand Design
• Brand Positioning
• Brand Architecture
• Measuring Brand Equity
• Interactive Online Platforms
• Mobile Technologies
• Social Networking Sites and Web 2.0 Tools for Recruitment

Peer Review Process

Open peer review for all types of content

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.