Vol. 1 No. 3 (2020): Journal of Marketing Communications for Higher Education

Articles

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  Referral Marketing in Online Higher Education: a Holistic Snapshot of Strategic Initiatives, Effectiveness and Opportunities in a leading International Organization

  Elise Boros, M.S., Angeliki Papasava, Ph.D.

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• It Only Works if it All Works: An Analysis of Integrated Marketing Communications and its Application for Enrollment Management Marketers

  Christopher Huebner, MMC, M.E.

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• Impact of US-China Trade War on Graduate School Selection

  Dr. Brian A. Swanson, Mary K. Swanson, M.B.A., Huan Wang, Ph.D.

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