Articles

• Referral Marketing in Online Higher Education: a Holistic Snapshot of Strategic Initiatives, Effectiveness and Opportunities in a leading International Organization

  Elise Boros, M.S., Angeliki Papasava, Ph.D.

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• It Only Works if it All Works: An Analysis of Integrated Marketing Communications and its Application for Enrollment Management Marketers

  Christopher Huebner, MMC, M.E.

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