The Critical Role of Communication in a Post-Truth World

  • Marcelo Knobel Universidade Estadual de Campinas (Unicamp)
Keywords: Communication strategies, post-truth era, higher education, pseudoscience, fake news, social media, conspiracy theories, misinformation


We are currently living in a world where it is extremely hard to separate nonsense from truth, opinion from grounded arguments. The consequences for society can be disastrous, together with long-term damage to science, technology, and higher education institutions. A more robust and aggressive communications strategy, with modern language and strong messages, is more necessary than ever to face the so-called "post-truth" era.

Author Biography

Marcelo Knobel, Universidade Estadual de Campinas (Unicamp)

Marcelo Knobel is rector of the Universidade Estadual de Campinas (Unicamp) and full professor at the Gleb Wataghin Physics Institute, Unicamp, Brazil. E-mail:

How to Cite
Knobel, M. (2020). The Critical Role of Communication in a Post-Truth World. International Higher Education, (100), 9-10. Retrieved from